Town Center Mall in El Salam operates as a shopping centre for everyday services and quick shopping at the junction of the Ring Road and the Cairo–Ismailia Road. Marakez opened the project in December 2020 to serve densely populated areas, including El Salam, Gesr El Suez, Ain Shams, New Nozha and El Obour.
The project spans about 64 thousand m² and includes more than 25 thousand m² of leasable space. Its concept differs from the huge regional malls; it focuses on easy access, the hypermarket, home appliances, fashion and the services customers need on a regular basis.
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Town Center Mall Location
The mall sits where three important axes meet:
- The Ring Road.
- The Cairo–Ismailia Desert Road.
- The roads leading to El Salam City and Gesr El Suez.
It is also close to Adly Mansour Central Station and the El Salam bus terminal, giving it a link to public transport as well as access by car.
The project serves wide areas, including:
- El Salam City.
- Gesr El Suez.
- Ain Shams.
- New Nozha.
- El Herafieen.
- El Obour.
- The Orabi area.
- Parts of Heliopolis and East Cairo.
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Size and Design of Town Center
The project's total area is about 64,000 m², while the leasable area exceeds 25,000 m².
Town Center was designed as a shopping centre for quick visits, with direct entrances, parking and large units for the main businesses. The single-level layout makes the stores reachable without long corridors or multiple floors.
Construction began in August 2019, and the mall opened on 1 December 2020, with investments that exceeded EGP 260 million at the time of the announcement.
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Main Stores and Businesses
Town Center includes a range of businesses that serve home and family needs:
- Carrefour hypermarket.
- Fashion and clothing.
- Home appliances.
- Electronics and phones.
- Furniture, ceramics and finishing supplies.
- Cosmetics.
- Shoes and bags.
- Restaurants and fast food.
- Pharmacies.
- Banks and ATMs.
- Telecom companies.
- A variety of everyday services.
The main brands tied to the project's opening include Carrefour, Mostafa El Sallab, LC Waikiki and Active.
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Carrefour Town Center
Carrefour is one of the most important draws for repeat visits, offering groceries, appliances, household goods, children's supplies, cleaning products and everyday items.
The hypermarket makes the mall suited to practical, quick visits, and the service shops and restaurants benefit from shopper traffic throughout the week.
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Furniture and Home Appliances
The home sector holds a clear share of the business mix, with showrooms for furniture, ceramics and appliances. This serves residents of the surrounding areas and customers who are furnishing homes in East Cairo and the new cities.
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Restaurants and Entertainment
Town Center has a restaurant and fast-food area, along with activities suited to families and children. The services available include:
- A food area.
- Fast-food restaurants.
- Cafés.
- Children's play areas.
- Family seating.
- Seasonal events and offers.
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Parking and Easy Access
The outdoor areas provide parking near the entrances, a key factor given the project's position on a major traffic axis.
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Services Inside the Mall
Town Center provides a range of operating facilities:
- Car parking.
- Security and guarding.
- Surveillance cameras.
- Customer service.
- A hypermarket.
- Pharmacies and telecoms.
- ATMs.
- Restaurants and a food area.
- Restrooms.
- Family facilities.
- Cleaning and maintenance services.
- Supply and loading areas.
- Easy entry from the main axes.
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Leasing Shops in Town Center
The retail units are managed on a leasing basis. The project suits businesses that rely on population density and repeat visits, such as everyday services, mid-priced fashion, appliances, groceries and fast-food restaurants.
Before a lease is signed, the leasing team clarifies:
- Visitor traffic in front of the unit.
- Its proximity to Carrefour or the main businesses.
- The size of the shop and the storeroom.
- Frontage requirements.
- The rent and operating fees.
- The annual increase.
- The fit-out period.
- Opening hours.
- Supply rules.
- Competing businesses.
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Operating Viability of the Shop
Town Center serves more than 2 million people who live or work in its catchment, according to Marakez's estimates when the project opened. Population density gives a business a large customer base, but the size of the market does not guarantee that every brand will succeed.
Prices and products must suit the character of customers in the area, and the business must be clear and easy to reach. Parking, gates and the main stores also affect footfall in each part of the mall.
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Marakez, the Developer of Town Center
Marakez developed the project as part of its retail portfolio, which includes Mall of Arabia, Mall of Tanta, Mall of Mansoura and D5M. Town Center reflects a different model from the large malls, focusing on nearby services and the recurring needs of the surrounding areas.
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Frequently Asked Questions About Town Center
Where is Town Center Mall located?
It is at the junction of the Ring Road and the Cairo–Ismailia Road, near Adly Mansour Station and El Salam City.
How big is the project?
It spans about 64 thousand m² and includes more than 25 thousand m² of leasable space.
When did the mall open?
Town Center opened on 1 December 2020.
What are the main stores there?
It has Carrefour, Mostafa El Sallab, LC Waikiki and Active, along with other stores and services.
Are there shops for rent?
Leasing opportunities are available, depending on the space, the type of business and mall management approval.
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